Presentation

The 2010 strategy aims to reach the following objectives: :

To treble the accommodation capacity and to balance the product,
To train at least 70.000 professionals in different trades of hotel business and tourism,
To plan the synergy between new beds and additional plane seats and to treble the offer concerning air     transport seats
To adopt a modern marketing: partnerships with Tours Operators, with professionals and regions, and     strengthening of the promotion budget;
To improve the welcome, service and entertainment quality,
To restructure the organs of the State;

These are therefore the general building sites of the "2010 strategy" which correspond respectively to the Product, Training, Air Transport, Marketing, Environment and Institutional Organization.