Product

	____ Sea Resort ____ City tourism ____ Niche ____ Rural ____ Domestic		Within the framework of 'the 2010 Vision' aiming to welcome 10 million of tourists, and concerning the building site, "Product" ,launched by Tourism Department , an action plan is in the process of being implemented currently. This action plan relates obviously to both seaside resort and "Cultural" products and aims at the anticipation of the increase welcome capacity of the country through the achievement of an additional capacity of 80.000 rooms by the year

The approach adopted for the creation of this additional capacity, consists of:
  The creation of suitable tourist areas of the latest generation and which meet the new trends of tourist       demand;
  The recourse/resort(ing), as regards the planning and the development of these areas, to private groups      selected by means of invitation to tenders on the basis of their professional and technical references in the field      of planning and tourist industry and of their financial capacities for the realization of large scale projects.

Tourism Department , in partnership with other Ministerial Departments concerned, has launched a set of projects :

1. The "Azur Plan" which aims at the creation of six new appropriate seaside resorts /stations on six priority sites, notably: Saidia (Berkane), Lixus (Larache), Mazagan (El Haouzia, El Jadida), Mogador (Essaouira), Taghazout (Agadir) and Plage Blanche (Guelmim).

At present, the six seaside resorts concerned which are granted to international developers are as follows :
__   Saidia ( Spanish group FADESA );
__   Mogador ( Belgian - French - Dutch group :Thomas & Piron/l'Atelier / Colbert Orco/Risma);
__   El Haouzia (Moroccan - South African grouping: Kerzner International/SOMED/CDG/MAMDA & MCMA)
__   Lixus (Belgian- Dutch group: Thomas & Piron/Orco).
__   Taghazout ( Colony Capital & Satocan Group);
__   Plage Blanche ( Spanish group FADESA)


The call for "manifesting interest" relating to the planning of Taghazout's station was launched on May 25, 2005 and the final selection of the developer or the recipient of the attribution ,will take place in January 2006. As far as the attribution process of the "Plage Blanche" station , it will start from 2006 onwards.

2. Planning projects of tourist areas of the Aguedal (Marrakech) and Ghandouri (Tangier), whose development is ensured by the Deposit and Management Office (CDG). These projects are at an advanced stage:
__ The planning of the area of the Aguedal is achieved, the marketing of lots provided with main services by         CDG is almost completed and the constructing work of some hotel units has started up;
__ The fact of providing the area of Ghandouri with main services got started and the operation of lots        attribution by CDG to the operators is under way at present.

At the same time as the creation of new tourist stations/areas,Tourism Department has also started the building site for the improvement of the existing destinations such as Fez , Casablanca , Agadir, Tangier, Tetouan, etc.

This building site passes necessarily by the establishment of Tourist Regional Development Program (PDRT) which stretches over a decade and aims at the definition of :
__  Objectives attributed to every tourist destination (tourism nights, arrivals, capacity, guests to target etc);
__  Requirements for strategic, public and private investments necessary for the achievement of objectives         above mentioned;
__  Human resources necessary for the implementation of this program.

These Tourist Regional Development Programs (PDRT) are elaborated on the basis of in-depth studies, which are carried out in favour of Tourism Department by world known multidisciplinary consultants, and relating to the following constituents:
__   Marketing Positioning;
__   Technical and financial set up of the development of areas likely to receive the additional capacities planned;
__   Technical, legal and financial set up of attendant measures which are necessary for the development of the          destination concerned (of an urbanistic, patrimonial and promotional nature, etc).

These destinations, the PDRT of which have been signed, are Fez, Casablanca and Agadir. The establishment process of the PDRT, Tangier and Tetouan has already started. The PDR of Ouarzazate/Zagora, Meknes Tafilelt and Rabat will be created soon.