Product

The PDRT of Agadir

Thanks to its steady tourist activities over the year, Agadir's destination shows a strong influx of international tourists with the exception of the months of July and August which are more sought after by national tourists.

Thus the predominance of international tourism is one of the major characteristics of this seaside destination. Indeed, more than 80% of overnight stays at classified hotels are recorded by European tourism.

The main European markets concerned are:

• France with 34% of international overnight stays;
• Germany with 16%of international overnight stays;
• The United Kingdom with 15% of international overnight stays;
• Belgium with 9% of international overnight stays;
• Italy with 5% of international overnight stays.

Nevertheless, the seaside resort is suffering from some handicaps which the PDRT must overcome. These weak points concern its vague positioning, its limited presence over the issuing markets in comparison with similar destinations, the outdated state of certain tourist facilities and the lack of animation activities.

Positioning

For that purpose, the PDRT aims to position Agadir as «the seaside destination of tomorrow » : a modern destination with sunny beaches, splendid natural and cultural sites nearby, proposing a diversified offer of events, leisure activities ,golfing and products of well-being.

Target clienteles

According to this new positioning, 5 priority target clienteles have been selected :a clientele without any children in search of a relaxing experience at the seaside, a clientele without any children in search of beach and exotic new surroundings, a young clientele without any children in search of sports and ludic activities at the seaside and a family clientele in search of relaxation at the seaside in a safe and clean environment.

Objectives by the year 2015

It is expected to multiply by 2,4 the 5.000.000 overnight stays recorded in 2006 so that they will reach 12.000.000 ones in 2015, the 26.6 6 0 beds of the existing accommodation capacity which will reach 60.000 beds in 2015, and the occupancy rate of 64% in 2006 which will reach 70% in 2015.

Key actions

As regards the product constituent , the objectives of Agadir's PDRT consist of :

• The consolidation of accommodation at the sea front through the creation of 5 new star hotels in Agadir, 4 seaside resorts in Taghazout, Tifnit, Tamaouanza and Aghroud, with a total capacity of 26.000 beds;
• The need to make 10 hotel units comply with international norms, with a total capacity of 5.000 beds, that is 20% of the current hotel capacity;
• The development of an authentic accommodation capacity by creating Guests Houses in the Medina of Founty, with a capacity of 600 beds;
• The development of an accommodation capacity intended for a young clientele, with a capacity of 2500 beds;
• The development of 25 Tourist Residences, with a capacity of 3.200 beds;
• The development of an integrated tourist area intended for domestic tourism, with a capacity of 1.100 hotel beds and 2.500 camping beds.

The action plan provides also for :

•   The development and the need to bring entertainment and leisure facilities up to the required standard ;
•   The development of a diversified offer as regards events;
•   The development and embellishment of the urban area ;
•   The creation of a Higher I nstitute of Tourism in  Founty;

Financing

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