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Building Sites
Product
City tourism
Morocco cultural product (Marrakech, Fez , Meknes , Rabat , Casablanca ...) which is shaped by an unprecedented richness of historical and architectural heritage and by a historical bequest handed down from the succession of dynasties and civilizations , offers exceptional assets and ensures the positioning of the destination on the tourist chessboard of the areas surrounding the Mediterranean.
In fact, the combination of authentic products (imperial cities, ksours and kasbahs.) and the diversity of immense potentials (architecture, gastronomy, costumes, handicraft, popular arts.) should ensure the consolidation of the positioning of this product on a worldwide scale and attract a clientele with a higher contribution.
However, the development of this product had run into problems which needed to be overcome by means of implementing a strategy which is part of " the 2010 vision", aiming at the marketing of an additional capacity of 15.000 rooms and consisting of the establishment of the Tourist Regional Development Programs (PDRT) for :
 The re-positioning of "Cultural" destinations for a better development of their potentialities;
The launching of a renovation program;
The development of new areas of integrated tourist planning.
This strategy is embodied in the launching , for each destination concerned , of a tourist development study established by high-level consultants and which contains the following three missions:
A marketing analysis;
A feasibility study for the planning of new and identified areas of planning;
An identification/priority of attendant measures concerning tourist development.
These studies lead to the development of a Regional,Tourist Development Program (PDRT), binding the Government to the Regional Authorities and organizing the actions to be implemented by the year 2010 for a sustainable development of tourist activities.
At present, the PDRT of Fez and Casablanca are(being) completed and engaged in signature proceedings, those of Ouarzazate-Zagora and Meknes-Tafilalt are in the process of being completed.
 Regional Tourist Development Program (PDRT)
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