Product

Tourist "niches "

 

The development of natural potentialities of all the regions of the Kingdom, the creation of employment, and the realization of a regional balance, in the field of tourist development, between different regions of Morocco, in accordance with the main axes relating to the policy of town and country planning, are the main objectives set forth within the Framework Agreement and its operational charter: the Implementation Agreement.

Therefore, and at the same time as the launching and implementation of many big projects such as the Azur Plan and MADA'IN , the Ministry of Tourism, conscious of the potential and assets contained in the rest of the national territory , plans to let the regions, which have not been until now directly concerned about the building-sites underway, get involved into this new dynamics of tourist development.

Indeed, due to the insufficient focus on the beneficial impact of the local products, the objective of the new approach of our Department is to bring a series of local tourist niches into the open by means of an optimum exploitation of sites intended for tourism, as well as the use of their natural, cultural, and civilisational resources for the sake of tourism, and that is all within the framework of a new local intervention policy called the development policy of "niche products".

For that purpose, the mission of Tourism Department, within the framework of this new strategy, stretches from the identification of areas intended for tourism, the elaboration of the product with different prescribers, the participation of the population and local authorities, to the implementation of promotional campaigns.

Adopted approach

The approach adopted consists in improving the welcome capacities and structures, perfecting the product quality and the circuits of its marketing, elaborating the promotional campaigns, canvassing the Tour Operators and increasing, in the course of time, the visitors' flows. However, the realization and implementation of the action plan necessitates an active participation of public, private and associative partners (local authorities, CRI, carriers, CRT, ONMT).

The niche products which have been adopted since 2004 are: pleasure and cruise tourism, health tourism, sports tourism, nature and culture tourism, including four major ones in 2004 and three others in the action plan of 2006.They are presented as follows:

•   Cruising at the ports of Tangier, Casablanca , Safi and Agadir;
•   Gliding sports(windsurf and kite surf) in Dakhla;
•   Parachuting sport in Beni Mellal;
•   Surfing in Safi ;
•   Surfing in Mirleft( Province of Tiznit );
•   Tourist hunting in Arbaoua( Province of Kenitra ) ;
•   The tourist train of the desert in Bouarfa (the Oriental region).

The niche products launched in 2007

As a result, and considering the success recorded by this new approach which is in line with the National Initiative for the Human Development, as regards rational and optimum exploitation of natural and cultural resources for the sake of tourism, generating thus important beneficial socio-economic impact on the regions concerned, this Department has launched a second range of niche products to be developed and promoted in 2007. They revolve in this case around :

• Water sports in Laayoun;
•  Tourist hunting in Bin El Ouidane-Azilal;

Sea canoeing in Nador,Hoceima and Chefchaouen.

A call for expression of interest

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