Marketing

The Moroccan National Office of Tourism (ONMT) makes every effort to promote the European markets which are set between one hour and three-hour flight

The results for 2005 were good, and that was all thanks to a strategy based on the diversification of the markets and the emphasis on the most leading ones. The approach adopted by each market relies on the "segmentation". As regards the French tourists, the objective set forth is to reach 2 million tourists. As far as the other countries are concerned, they expect to increase their contribution threefold.

The French are the first group of foreign tourists who visited Morocco in 2005 and their influx reflects an increase of 15% in terms of tourism nights, followed by the British (+29%) and the Spanish (+16%).

Secondly, it is worth noting that another increase is recorded .It is indicated by the following key indicators: the Belgians (+19%), the Americans (+8%),the Italians (+7%) and the Germans (+2%).

In addition, the Maghrebi tourists are supposed to show an increase of 14% and the visitors from the Middle East (+9%),

The results concerning England were edifying, in that they show an increase of 52% in terms of nights. Let's note in passing that some good results were also recorded in the other four markets, that is to say France , Spain , Germany and Italy .

Since 2004, the ONMT has made of the United Kingdom a priority market, putting in place a marketing strategy tailored to meet the specific needs of such a market and to welcome 660.000 British tourists by the year 2010.

Apart from the Royal Air Maroc and the British Airways, 5 new airlines operate between Morocco and the United Kingdom : they're Atlas Blue, Thomson Airways, First Choice Airways, Thomas Cook and Sunway Travel. This air link will be strengthened in July by Easy Jet.

The current financial resources of the ONMT would allow the latter to conquer other markets such as Holland , Scandinavia , the countries of the East, and the Middle East.The objective set forth is to achieve 500 000 tourist arrivals from such markets.