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Morocco wins the prize of the best stand in the area of Africa at the international show of Tourism (ITB)
Morocco 's stand which is set up at the international show of Tourism in Berlin from March 8 th to 12 th , has been considered as the best stand in the area of Africa .
Being set up over 300 square metre, the moroccan stand combines sobriety with elegance, tradition with modernity.
Such a combination is but a reflection of the new concept which revolves around the communication campaign for the promotion of Morocco destination, a compaign which is intended to highlight the ancestral civilisational richness and the dimensions of a modern Morocco .
Besides seaside tourism, the trade show displays, through several posters, other tourist potentialities of the kingdom such as the snowy summits of the upper Atlas, the curiosities of imperial cities, the charm of moroccan oases, or else the numerous gof-courses of the country.
The prize awarded to the moroccan stand is centred around conception , originality and entertaiment.
Indeed, the professional visitors and the public fall under the spell of the Gnaouie songs and they are keenly interested in the fashion show concerning the moroccan caftan which has also been displayed through its traditional and modern variations.
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