Cap Nord

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Geographic location
The North Cape area is located in the extreme northwest of Morocco, in the Rif Mountains. It is bounded to the north by the Straits of Gibraltar and the Mediterranean Sea, west by the Atlantic Ocean, south by the Central Atlantic territory and to the east by the Moroccan center territory and Morocco Mediterranean territory. It covers a total area of 13,712 km², which can be converted to 1.9% of the national territory.
 
Delimitation of north cape
Northern Cape has two prefectures and five provinces:
Prefectures :
   • Tanger-Assilah
   • M’diq-Fnidq
 
 Provinces :
   • Tétouan
   • Larache
   • Chefchaouen
   • Fahs-Anjra
   • Ouezzane


Territory positioning
 
Gateway to Africa, the destination of the Northern Cape will evolve around its many stories, its geographic location and its economic dynamism. The territory is centered on the following sites :
• Tangier: the meeting point between Africa and Europe, North and South, East and West, the Mediterranean and the Atlantic
• Tétouan - Tamuda Bay : The mediterranean city
• Chefchaouen : The jewel of the Rif
• Asilah - Larache : sea, heritage and relaxation
The sites of Tangier and Tetouan offer two types of cultural products, based on an increased valuation of tangible and intangible heritage: the "experience culture" centered on a discovery which is based on ballads and interaction with the local population; "Dilettante culture" which corresponds to small implication activities that some tourists will do in complementary of other leisure and relaxation activities, which will constitute the main motivation for their journey. In general, the ambition of these two sites is to be positioned as a "city break" destinations and MICE destinations.
As for the sites of Chefchaouen, Asilah and Larache, they offer a natural product that will be integrated in synergy with offers of Tangier and Tetouan, in a global positioning of "dilettante culture and nature."
 
Territory’s resources
Occupying an exceptional location in the North of the Kingdom, the North Cape area is characterized by a cultural and natural unusual heritage and extremely diverse. Tangier and Tetouan offer a series of excellent beaches on the Mediterranean coast, complemented by Atlantic fringe, Larache and Asilah, which allows to combine seaside and sports tourism. Moreover, Chefchaouen and Tangier detain a diverse cultural heritage, through their ancient medinas, for example, or the authentic fishing village of Oued Lau.
 
Site Resources Potential tourism’s types
Tangier - Tangier’s city
- Medina
- Cap Malabata
- Cap Spartel - Cultural
- Cultural and shopping
- Cultural
- Seaside and adventure
Tétouan - Cabo negro
- Martil
- Fishing village of Oued Laou - Seaside
- Seaside
- Cultural and urban
Chefchaouen - Medina - Cultural and shopping
Larache/ Asilah - Beaches (Lixus)
- Asilah beaches - Seaside and sportive
- Seaside and sportive
 
Goals 2020
• 2.8 million tourist arrivals (against 715,000 in 2010)
• Additional bedding capacity of 28,300 beds in order to reach 43,300 beds (hotel and similar)
• Creation of 76,000 direct jobs
• 19.745 million dirhams of tourism revenue (against 6.160 million dirhams in 2010)
Ambition of territorial development
• The valorization of the exceptional geographical situation of the territory by a panel of world-class cultural facilities (eg. A museum of Africa).
• The development of authentic accommodations and interpretive tours within the 5 medinas territory (Tangier, Tetouan, Chefchaouen, Asilah and Larache).
• The natural product will be enriched by providing access to visitors with a multitude of varied and exceptional landscapes through an offer of lodging in the hinterland and air/sea activities.
• The development of MICE infrastructure specializing in international exhibitions to accompany the economic dynamic (exhibition center of Tangier).
• Consolidation of the Mediterranean seaside offering with a high-quality offering of accommodations and eco-lodges. It will be seasonally adjusted by a dense mesh of animations (City Lake, water sports, sports activities, etc.).
• A deep upgrading of the urban level: optimization of tourist usage of urban space (improved accessibility, signage and landscaping), establishment of tourist routes, development of living spaces (pedestrianization of streets, landscaping, etc.)...

Customers
 
The expected customer base in this territory is composed of two segments:
a. Luxury weanlings are the segment of the most experienced travelers, who are strongly oriented towards the discovery and exploration, and who prefer to visit the emerging countries;
b. Conformist Adventurers are adults looking to discover new destinations and cultures, who prefer activities rather than relaxation, but go rarely outside the beaten path;