On 19 April 2017, the Head of Government, Saad Eddine El Othmani, committed during his governmental statement before the parliament’s two houses to giving a fresh impetus to the tourism sector: “The Government plans to make the necessary efforts in order to accelerate the implementation of the tourism strategy, Vision 2020."
In this context, the government’s agenda envisages a series of measures to be undertaken:
Reinvigorating investment and implementing the program related thereto as part of vision 2020 by putting in place a code that encourages tourism investment;
Promoting Morocco’s position as regards seaside tourism at the level of tourism resorts, namely Taghazout, Saidia, Mogador, and Lixus;
Improving the competitiveness of the tourism offering by upgrading old hotel infrastructure;
Continuing the implementation of Vision 2020’s competitiveness and innovation programme, namely the part which is related to improving tourism professionalism and the emergence of environment-friendly competitive systems;
Improving the quality of training and adapting it to meet the sector’s needs;
Promoting communication campaigns on Morocco with a view to strengthening the Kingdom’s image as an exemplary tourist destination;
Strengthening the destination’s promotion and marketing measures with a view to increasing tourist flows from European markets;
Continuing the new markets access strategy and improving air services between Morocco’s key destinations and tourists’ outbound markets;
Developing new air routes, to and from European countries, as part of an integrated vision of tourism and air transport;
Working for a tourism development that falls within the framework of a sustainable development that respects the local population and develops the cultural heritage and the specific values of tourism resorts.