Niches with high added values

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This program aims at making Morocco a new international destination of well-being and health. It is about attracting a tourist/businessman and prolong his stay through the organization in synergy with the sports, well-being, animation and culture segments.

For this to happen, it is planned to consolidate the MICE offer through the building of important structures allowing the hosting of global events, such as convention centers and exhibition areas. These atypical structures will allow presenting furthermore a unique architecture allowing them to become emblems contributing to the radiance of integrating cities. The building of The World Exposition Park as and The Exposition Park of Tangier will represent the first flagship project of this building site. It will have the ambition to promote the two cities as major MICE destinations.

The need for new concepts of well-being and relaxation resting on an ecological approach is also a part of the actions to be taken in this program. They will make the wealth of the Moroccan produce (argan, cactus, sands and clays, luxury spas, authentic hammams, fun-balneo centers,…).

The planning of the thermal stations and health centers in the surrounding areas of Ifrane and Fez (thermal station of Moulay Yacoub) will complete a “health and confort” offer intended for Moroccan and foreign tourists, seniors in particular.