Marketing of Territories

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To meet the challenges of promotion and marketing, a substantial effort will be granted to the ONMT in terms of tourism promotion financing, in perfect correlation with the evolution of currency revenues generated by the sector.

The promotion of six new international touristic destinations involves an in-depth development of the institutional tools for promotion. The international positioning of the new Moroccan products will go from the territorialization of a portion of the promotional activity and support for the distribution, in such a way as to ensure a more refined steering and better energy with the product’s development.